Senior Measurement Specialist

Senior Measurement Specialist – Expert in Tracking, GTM & Server-Side Implementation

Do you want to play a key role in one of the Nordics' leading e-commerce groups with multiple strong digital brands? Are you a technically driven analytics expert with a deep understanding of tracking, tag management and data collection? Then this might be the role for you.

About the role

We're looking for a Senior Measurement Specialist with cutting-edge technical skills who will take full ownership of our tracking infrastructure. This is both a strategic and hands-on role, where you'll be the go-to expert for everything related to digital measurement – from planning , implementation, documentation  to continuous optimization.

In this role, you’ll be responsible for:

• Managing and developing all overarching tracking and data collection through Google Tag Manager (both web and server-side)
• Implementing and maintaining pixels, events and conversion tracking across multiple platforms (e.g., Meta, Google Ads, TikTok)
• Leading the setup and maintenance of server-side tracking, including container configuration and data flow
• Defining and aligning the dataLayer structure to ensure consistent and accurate event tracking
• Translating business needs into detailed technical specifications for developers and other stakeholders
• Conducting QA and debugging to ensure tracking quality and data accuracy
• Collaborating closely with Product Owners and development teams for seamless integration
• Advising on privacy compliance, including GDPR, cookie consent frameworks and data handling
• Driving best practices in measurement across all digital brands and channels within Ellos Group

You will report to the E-commerce Business Analyst & Measurement Manager, with whom you’ll work closely to ensure consistency and accuracy in tracking and reporting across the organization. You’ll also collaborate actively with marketing, IT and digital partner(s), making cross-functional teamwork a key part of your daily work.

Your background

To succeed in this role, we believe you have:

• Several years of experience as a Technical Web Analyst, Measurement Specialist or similar
• Deep expertise in GTM (web & server-side), dataLayer planning and tag architecture
• A strong understanding of JavaScript for building custom tags and triggers
• Experience with GA4, BigQuery, Looker Studio and advanced event tracking
• A proven ability to create clear and actionable technical documentation
• Bonus if you've worked across multiple e-commerce sites and platforms simultaneously

You are detail-oriented, structured and love finding smart, scalable solutions. You thrive in a role where analytics, technology and business come together to create real value.

If you have any questions regarding the position, please contact Magdalena Wallner 070 - 1690157or via mail: magdalena.wallner@ellosgroup.com

Welcome with your application, not later than the 6th of July.   Selection and interviews will be held ongoing.